Creative Standard

Sales

Transforms product documentation into sales-ready narrative packages combining story explanation, charcoal gestural sketch art, and talking points.

03
Workflows
00
References
13
Triggers
medium
Effort

The Problem

Technical documentation describes what a product does. Sales materials need to show why it matters — to a specific person, in a specific situation, with a specific fear or ambition in play. A generic AI asked to 'turn this doc into a pitch' produces a reformatted feature list. The features are still features, the voice is still technical, and nothing lands emotionally. Good sales materials aren't summaries of specs; they're stories with a protagonist who has a problem.

How This Skill Approaches It

The pipeline runs in four steps: extract the narrative arc from the documentation (what's the real value, not what the product does), determine the emotional register that fits the arc — wonder, determination, hope — then derive a visual scene from that, and generate both assets together. CreateSalesPackage runs the full pipeline: a story explanation via the _STORYEXPLANATION skill, a charcoal gestural sketch generated through the Art essay-art workflow, and key talking points. The visual style is locked to charcoal gestural sketches — minimalist, breathing space, no corporate stock-photo aesthetic. CreateNarrative produces the story alone, 8-24 numbered points in first-person voice, built to be read as a script or dropped into a deck. CreateVisual produces the sketch for an existing narrative. The output is always tied tightly to what's actually being sold — there's no generic 'here are the benefits' filler.

  • Pipeline: extract narrative arc -> determine emotional register (wonder, determination, hope) -> derive visual scene -> generate assets
  • Charcoal gestural sketch is the mandatory visual style — minimalist composition with breathing space
  • Output is tied directly to what's being sold — clear, succinct, effective
  • Integrates _STORYEXPLANATION (narrative arc) and Art essay-art workflow (visual generation) internally
Not for Hormozi $100M frameworks, value equation, irresistible offer, or VOC mining, standalone diagrams or illustrations (use Art), or platform social posts

In Action

What you say to your DA, and what the Sales skill actually does.

  • You say "create a sales package for this product, here are the docs"
    Runs CreateSalesPackage workflow: extracts the narrative arc via _STORYEXPLANATION, identifies the emotional register, generates a charcoal gestural sketch with transparent background via Art essay-art workflow, and returns the full package — narrative, visual, and talking points ready for a pitch.
  • You say "turn this technical spec into a sales story my team can actually use"
    Runs CreateNarrative workflow: reads the documentation, finds the why-it-matters beneath the feature list, and produces an 8-24 point first-person story explanation that works as a sales script or slide deck narrative.
  • You say "make a visual for this sales pitch I already wrote"
    Runs CreateVisual workflow: analyzes the narrative for its emotional core, derives a scene concept from the story and register, and generates a charcoal gestural sketch with transparent background sized for presentation use.

Inside the Skill

The thinking, frameworks, and architecture that distinguish this skill from a generic version of the same task.

What It Does

Turns product documentation into a sales-ready package: a story narrative that captures the value proposition, a charcoal gestural sketch that conveys the concept visually, and clear talking points. It reads the real value out of technical docs and reframes it as something a sales team can actually use in a pitch.

The Problem

Product docs explain what a thing does. Sales needs to explain why it matters — and the gap between the two is where most pitches die. Hand a sales team a feature list and they read off bullet points; the buyer feels nothing and forgets it. The translation from "here's what it does" to "here's the story you'll remember" usually takes a writer and a designer and a few days, so it doesn't happen, and the product gets sold flat. This skill does that translation: it pulls the narrative arc out of the docs, finds the emotional register, and generates the narrative plus a matching visual tied directly to what's being sold.

How It Works

The pipeline runs in four steps, from raw docs to a finished package:

PRODUCT DOCUMENTATION
        ↓
[1] STORY EXPLANATION — Extract the narrative arc (what's the real value?)
        ↓
[2] EMOTIONAL REGISTER — What feeling should this evoke? (wonder, determination, hope, etc.)
        ↓
[3] VISUAL CONCEPT — Derive scene from narrative + emotion
        ↓
[4] GENERATE ASSETS — Create visual + narrative package
        ↓
SALES-READY OUTPUT

It produces three things: sales narratives (story explanations that capture the value proposition), visual assets (charcoal sketch art that conveys the concept), and scripts (clear, succinct messaging tied to what you're selling). Internally it leans on the story-explanation narrative engine and the Art essay-art workflow for the visual.


Workflows

Full Sales Package → Workflows/CreateSalesPackage.md

The complete pipeline. Takes product docs and produces:

  • Sales narrative (story explanation)
  • Visual asset (charcoal sketch)
  • Key talking points

Sales Narrative Only → Workflows/CreateNarrative.md

Just the story. Converts technical docs into compelling narrative.

Visual Asset Only → Workflows/CreateVisual.md

Just the visual. Creates charcoal sketch art for existing narrative.


Example

Input: Technical documentation about AI code review tool

Output:

  • Narrative: "This tool doesn't just find bugs—it understands your codebase like a senior engineer who's been there for years. It catches the subtle issues that slip through PR reviews..."
  • Visual: Gestural sketch of human developer and AI figure collaborating, both examining the same code output
  • Talking Points:
    1. Senior engineer understanding, not just pattern matching
    2. Catches what humans miss in PR reviews
    3. Learns your specific codebase patterns

Integration

This skill combines:

  • storyexplanation skill - For narrative extraction
  • art skill (essay-art workflow) - For visual generation
  • Sales-specific framing - Value proposition focus

The goal: Sales teams get materials that are highly tied to what they're selling, clear, succinct, and effective.


Examples

Example 1: Full sales package from docs

User: "create a sales package for this product" [provides docs]
→ Extracts narrative arc using storyexplanation
→ Determines emotional register (wonder, determination, hope)
→ Generates charcoal sketch visual + narrative + talking points

Example 2: Sales narrative only

User: "turn this technical doc into a sales pitch"
→ Reads documentation and extracts value proposition
→ Creates 8-24 point story explanation in first person
→ Returns conversational narrative ready for sales scripts

Example 3: Visual asset for existing narrative

User: "create a visual for this sales story"
→ Analyzes narrative for emotional core
→ Derives scene concept from story + emotion
→ Generates charcoal gestural sketch with transparent background

Gotchas

  • Charcoal sketch art is the visual style for sales assets. Don't use other art styles unless explicitly asked.
  • Pitch decks must tell a STORY, not list features. Narrative arc matters more than bullet points.
  • NOT for Hormozi frameworks — use _SALESHORMOZI for $100M Offers/Leads methodology.

Workflows · 3

  1. 01
    CreateNarrative Workflows/CreateNarrative.md
  2. 02
    CreateSalesPackage Workflows/CreateSalesPackage.md
  3. 03
    CreateVisual Workflows/CreateVisual.md

How to Invoke

Say any of these to your DA and PAI activates the Sales skill automatically:

  • "sales"
  • "proposal"
  • "pitch deck"
  • "value proposition"
  • "sales narrative"
  • "sales deck"
  • "sales package"
  • "turn this into a pitch"
  • "create a sales story"
  • "sales materials"
  • "product pitch"
  • "transform docs to sales"
  • "sales script"

Or invoke explicitly:

Skill("Sales")

Want PAI to do this for you?

Install PAI on your machine — your DA gets the Sales skill plus 44 others, all hooked into one Life OS.